ZAMONAVIY LOGISTIKA TIZIMIDA MARKETING STARTEGIYALARIDAN FOYDALANISHNI TAKOMILLASHTIRISH

Umida Abduqodirova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Ushbu maqolada zamonaviy logistika tizimida marketing strategiyalaridan foydalanishning nazariy va amaliyjihatlari ilmiy asosda tahlil qilinadi. Tadqiqotning asosiy maqsadi logistika jarayonlari samaradorligini oshirishda marketingyondashuvlarining o‘rnini aniqlash, raqamli logistika, mijozga yo‘naltirilgan xizmatlar hamda brending elementlariningta’sirini baholashdan iborat. Tadqiqot natijalari logistika kompaniyalari faoliyatida marketing strategiyalarini kompleks vatizimli qo‘llash raqobatbardoshlikni oshirishda muhim omil ekanini ko‘rsatdi.

Keywords: logistika; marketing; marketing strategiyalari; innovatsion logistika yechimlari; logistika xizmatlari samaradorligi; mijozga yo‘naltirilgan yondashuv; raqamli transformatsiya; transport (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8254

DOI: 10.5281/zenodo.17952420

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