RAQOBATBARDOSH MAHSULOT ISHLAB CHIQARISHDA YASHIL MARKETING STRATEGIYASIDAN FOYDALANISH

Shaxnoza Ergashxodjayeva and Diyora Abdurazakova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Ushbu maqolada yashil marketing strategiyasining raqobatbardosh mahsulot ishlab chiqarishdagi o‘rni vaahamiyati ochib berilgan. An’anaviy marketing yondashuvlari bilan solishtirilganda, ekologik barqaror mahsulotlar ishlabchiqarish korxonalarga bozor ustunligini ta’minlashi aniqlangan. Tadqiqot metodikasi sifatida 200 nafar iste’molchigao‘tkazilgan so‘rovnoma natijalaridan foydalanilgan. Adabiyotlarni tahlil qilish shuni ko‘rsatadiki, yashil marketingkompaniyaning raqobatbardoshligini oshirishda muhim omil bo‘lib, ekologik brending, innovatsion dizayn va barqarorta’minot zanjiri kabi elementlar bunda asosiy rol o‘ynaydi. Tadqiqot va so‘rovnoma natijalariga ko‘ra, iste’molchilarkorxonaning ekologik mas’uliyatini ijobiy baholaydi va bu omil ularning xarid qarorlariga sezilarli ta’sir ko‘rsatadi

Keywords: yashil marketing; raqobatbardoshlik; marketing strategiyasi; barqarorlik; iste’molchi xulqi; ekologik qadoqlash; ekologik boshqaruv; yashil reklama. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8321

DOI: 10.5281/zenodo.17998230

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