TO‘QIMACHILIK KORXONALARI B2B BOZORIDA MARKETING STRATEGIYALARINING EKSPORT SALOHIYATINI OSHIRISHDAGI ROLI

Nilufar Sapayeva

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Maqolada to‘qimachilik korxonalarining eksport salohiyatini oshirishda marketing strategiyalarining nazariyasoslari tahlil etilgan. Marketing salohiyati, raqamli transformatsiya, brend menejmenti va institutsional omillar o‘rtasidagio‘zaro bog‘liqlik konseptual yondashuv asosida aniqlangan. Tahlil qilingan nazariy manbalar asosida kompleks modelishlab chiqilgan. Model orqali eksport strategiyalarining tarkibiy tuzilmasi tizimli asosda umumlashtirilgan. Marketingstrategiyasining eksportga ko‘rsatadigan ta’siri tizimlashtirilgan determinantlar orqali asoslab berilgan. Taqdim etilganyondashuv strategik qarorlar ishlab chiqishda nazariy asos sifatida taklif etilgan.

Keywords: eksport salohiyati; marketing strategiyasi; to‘qimachilik sanoati; raqamli transformatsiya; institutsional omillar; brend menejmenti. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8697

DOI: 10.5281/zenodo.18198176

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