Turizm sohasida brendning Oʻzbekiston iqtisodiy oʻsishiga taʼsiri va sayyohlik yoʻnalishi sifatida marketingning ahamiyati

Maftuna Kobilova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 3

Abstract: Ushbu maqolada turizm sohasida brend yaratish va marketing strategiyalarining O‘zbekiston iqtisodiyo‘sishiga ta’siri tahlil qilinadi. Xususan, turistik brendning xorijiy sayyohlar oqimi, investitsiyalar jalbi va xizmatlar eksportikabi ko‘rsatkichlarga ta’siri ilmiy asosda yoritilgan. Mavzuga oid real statistik ma’lumotlar va xalqaro tajribalar asosidatahlil olib borilgan.

Keywords: turizm brendi; marketing; iqtisodiy o‘sish; xorijiy sayyohlar; investitsiyalar; xizmatlar eksporti (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:3:id:4767

DOI: 10.5281/zenodo.15161650

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