Kichik biznes subyektlаridа mаrketing fаoliyаtini boshqаrishni tаkomillаshtirish

Ozodjon Bektemirov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 3

Abstract: Mazkur maqolada kichik biznes subyektlarida marketing faoliyatini boshqarishni takomillashtirish masalalarimuhokama qilinadi. Kichik bizneslar, o‘z faoliyatida resurslar va imkoniyatlarning cheklanganligi sababli, samaralimarketing strategiyalarini ishlab chiqish va amalga oshirishda o‘ziga xos qiyinchiliklarga duch keladi. Maqoladamarketingning innovatsion yondashuvlari, jumladan, sun’iy intellekt (AI), mobil ilovalar va Big Data texnologiyalariningkichik bizneslarga qanday foyda keltirishi tahlil qilinadi. Shuningdek, kichik bizneslar uchun marketing faoliyatinioptimallashtirish va raqobatbardoshlikni oshirishga yordam beradigan tavsiyalar beriladi. Ushbu maqola kichik biznessubyektlarining marketing strategiyalarini samarali boshqarish uchun zarur bo‘lgan metodologiyalarni ko‘rsatadi va amaliytavsiyalarni taqdim etadi.

Keywords: kichik biznes; marketing faoliyati; marketing strategiyalari; innovatsion yondashuvlar; sun’iy intellekt; mobil ilovalar; Big Data; marketingni boshqarish; raqobatbardoshlik; marketing optimallashtirish (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:3:id:4768

DOI: 10.5281/zenodo.15161664

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