Iste’molchi xulq-atvori: marketing strategiyalarida uning o‘rni

Maftuna Hamidova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 3

Abstract: Mazkur maqolada iste’molchi xulq-atvori tushunchasi, uning shakllanishiga ta’sir etuvchi ichki va tashqiomillar, iste’molchilar qaror qabul qilish jarayoni hamda marketing strategiyalarining iste’molchilar xulq-atvoriga ta’siri tahlilqilinadi. Maqolada marketing jarayonidagi iste’molchi roli, segmentatsiya, maqsadli auditoriyani aniqlash va mahsulotjoylashtirish bo‘yicha yondashuvlar ko‘rib chiqiladi. Bundan tashqari, iste’molchilarning qaror qabul qilish jarayoni va unishakllantiruvchi omillar tahlil qilinib, zamonaviy bozordagi tendensiyalar bilan bog‘liq natijalar keltiriladi.

Keywords: iste’molchi xulq-atvori; marketing; qaror qabul qilish jarayoni; segmentatsiya; brendga sadoqat (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:3:id:4782

DOI: 10.5281/zenodo.15161780

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