Organik mahsulotlar eksportini rag‘batlantirishda maqsadli bozorlarga yo‘naltirilgan marketing strategiyalari

Shohrux Xidirov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 4

Abstract: Mazkur maqolada organik mahsulotlar eksportini rag‘batlantirishda maqsadli bozorlarga yo‘naltirilganmarketing strategiyalarining ahamiyati va samaradorligi tahlil etilgan. Jahon bozorida organik mahsulotlargabo‘lgan talabning izchil oshib borayotgani, O‘zbekistonning ushbu sohadagi eksport salohiyati hamda mavjud holatichuqur o‘rganilgan. Maqsadli bozorlarni tanlash mezonlari, iste’molchi ehtiyojlarini aniqlash, raqobat muhiti va bozorxususiyatlariga mos marketing strategiyalarini ishlab chiqish masalalariga alohida e’tibor qaratilgan. Shuningdek, xalqarostandartlar va sertifikatlash jarayonlarining eksport faoliyatiga ta’siri ham atroflicha yoritilgan. Tadqiqot natijalari asosidamaqsadli bozorlarga kirish va ularda raqobatbardoshlikni ta’minlash uchun amaliy taklif va tavsiyalar ishlab chiqilgan.

Keywords: organik mahsulotlar; eksport; marketing strategiyasi; bozor tahlili; xalqaro standartlar; raqobatbardoshlik; sertifikatlash. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:4:id:4896

DOI: 10.5281/zenodo.15226774

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