The importance of using digital technologies in business

Makhmudova Munisakhon Abbos Qizi

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 4

Abstract: This study explores the application of digital technologies in business and evaluates their effectiveness. Theresearch analyzes the integration of digital tools across marketing, production, customer relationship management,and operational processes. The findings highlight that the strategic and effective use of digital technologies significantlyenhances companies' competitiveness and operational efficiency. Proper management of the digital transformationprocess is identified as a critical success factor. Additionally, the study examines the key challenges faced during theimplementation of digital technologies and proposes practical solutions for overcoming these obstacles.

Keywords: business; digital technologies; digitization; information technologies; software; digital transformation; resource management system (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/5112 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... e/download/5112/3425 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:4:id:5112

DOI: 10.5281/zenodo.15314136

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().