B2B bozorini rivojlantirishda raqamli marketing texnologiyalaridan foydalanishni takomillashtirish

Askarjon Samadov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 5

Abstract: Ushbu maqolada raqamli marketing texnologiyalari, ularning o‘ziga xos xususiyatlari, B2B bozorinirivojlantirishda raqamli marketing texnologiyalaridan foydalanish yo‘nalishlari ko‘rsatib beriladi. Tadqiqotning asosiymaqsadi - raqamli marketing texnologiyalarini B2B bozorida qo‘llash hamda SWOT tahlili yordamida mavjud imkoniyatlarva muammolarni aniqlashdan iborat. Adabiyotlar tahlili shuni ko‘rsatdiki, aynan B2B bozorini rivojlantirishda raqamlimarketing texnologiyalaridan foydalanishga oid ilmiy tadqiqotlar yetarli darajada amalga oshirilmagan. Mazkur maqoladaB2B bozorini rivojlantirishda raqamli marketing texnologiyalaridan foydalanishni takomillashtirish bo‘yicha taklif vatavsiyalar beriladi.

Keywords: Raqamli marketing; B2B marketingi; marketing texnologiyasi; SWOT tahlil; strategik rejalashtirish; elektron tijorat; sun’iy intellekt. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:5:id:5746

DOI: 10.5281/zenodo.15648588

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