Fine dining restoranlarida marketing strategiyalarining shakllanishi va mijoz jalb qilishda ularning ahamiyati

Jumaniyazova Sarvinoz Mansur Qizi

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 6

Abstract: Ushbu maqolada fine dining restoranlarining o‘ziga xos xususiyatlari, ularning marketing strategiyalarinishakllantirishdagi yondashuvlari va mijozlarni jalb qilishdagi samarali vositalar tahlil qilinadi. Ayniqsa, 4P marketing modeli(mahsulot, narx, joylashuv, rag‘batlantirish) asosida restoranlar qanday qilib o‘z brendlarini mustahkamlashi, raqobatdaajralib turishi va sodiq mijozlar bazasini shakllantirishi mumkinligi ilmiy asosda yoritiladi. Maqolada zamonaviy raqamlimarketing vositalarining roli va O‘zbekiston sharoitida ushbu strategiyalarni qo‘llash imkoniyatlari ham ko‘rib chiqiladi

Keywords: fine dining; marketing strategiyasi; 4P modeli; mijoz jalb qilish; raqamli marketing; restoran biznesi (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:6:id:5944

DOI: 10.5281/zenodo.15720741

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