“Neyromarketing” asosida o‘zbekiston turizm brendi tahlili

Elbek Narziqulov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 6

Abstract: Maqolada neyromarketing konsepsiyasi asosida O‘zbekistonning rasmiy turizm brendi — www.uzbekistan.travel veb-sayti va “Discover New Uzbekistan” promoroligi vizual, semantik va emotsional mezonlar bo‘yicha tahlil qilingan.Tadqiqotda limbik tizim, vizual korteks, ongosti stimullar va aks ettiruvchi neyronlar faoliyati asosida integrallashganneyrosemantik yondashuv qo‘llanilgan. Tahlil natijalari brendning vizual boyligi va madaniy obrazlar orqali hissiy aloqanishakllantirishga urinilayotganini ko‘rsatadi, biroq interaktivlik, UX dizayn va konversiyaviy triggerlar jihatidan kamchiliklaraniqlangan. Xulosa sifatida, raqamli turizm kommunikatsiyasini neyromarketing mezonlari asosida optimallashtirishtavsiya etiladi.

Keywords: Neyromarketing; vizual tizim; turizm; stumul; kontekst tahlil; brend; filtr; sematik qidiruv (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:6:id:6149

DOI: 10.5281/zenodo.15776583

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