AVTOMOBIL SANOATIDA MARKETING VA BREND STRATEGIYALARINING INTEGRATSIYASI

Kadrxuja Boboyev

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 7

Abstract: Mazkur maqolada avtomobil sanoatida marketing va brend strategiyalarining integratsiyasi hamda uningkorxonalar raqobatbardoshligini oshirishdagi roli ilmiy jihatdan tahlil qilinadi. Tadqiqotning asosiy maqsadi avtomobil sanoatikorxonalarida marketing strategiyalari va brend boshqaruvi jarayonlarining o‘zaro integratsiyasini o‘rganish, ularningsamaradorligini baholash hamda jahon avtomobil bozorida raqobat ustunligini ta’minlashdagi ahamiyatini aniqlashdaniborat. Maqolada jahon avtomobil sanoatida marketing strategiyalarining evolyutsiyasi, brend boshqaruvi mexanizmlarihamda innovatsion marketing texnologiyalarining joriy etilishi bilan bog‘liq zamonaviy tendensiyalar yoritiladi. Xususan,avtomobil ishlab chiqaruvchi kompaniyalarning raqamli marketing strategiyalarini rivojlantirish, iste’molchi tajribasigayo‘naltirilgan yondashuvlarni qo‘llash, elektromobillar segmentining kengayishi hamda barqaror rivojlanish tamoyillarinibrend strategiyalari bilan integratsiya qilish jarayonlari tahlil qilinadi

Keywords: avtomobil sanoati; marketing strategiyasi; brend strategiyasi; brend boshqaruvi; brend kapitali; strategik marketing; marketing kommunikatsiyalari; raqamli marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:7:id:9901

DOI: 10.5281/zenodo.19487134

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