Mintaqa turizmini rivojlantirishda raqamli marketing vositalaridan mijozlar qoniqishini kompleks baholash uslubiyati

Zarnigor Ilhamova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 8

Abstract: Ushbu maqolada mintaqaviy turizmni rivojlantirishda raqamli marketing vositalari orqali mijozlar qoniqishinikompleks baholash metodikasi yoritilgan, shuningdek, mavjud tadqiqotlar tahlili asosida rivojlantirish imkoniyatlarianiqlangan.

Keywords: raqamli marketing; mijozlar qoniqishi; Laykert shkalasi; SmartPLS; turist sodiqligi; SPSS tahlil; marketing kommunikatsiyalari. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:8:id:6773

DOI: 10.5281/zenodo.16994608

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