Onlayn savdo maydonchalarida mijoz sodiqligini shakllantirishda marketing strategiyalarining oʻrni

Xudoyor Baxromov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 9

Abstract: Maqolada onlayn savdo maydonchalarida mijoz sodiqligini shakllantirish jarayoni tahlil qilingan. Ushbujarayonni tushuntirishda CRM tizimlarining qo‘llanishi, ijtimoiy tarmoqlarda olib borilayotgan interaktiv muloqot, raqamlimarketingning kichik va o‘rta biznes faoliyatiga tatbiqi hamda brend tajribalarining ta’siri asos qilib olingan. Shuningdek,savdo tizimida yuz bergan transformatsion o‘zgarishlar va mahalliy korxonalar tomonidan hududiy xususiyatlargamoslashtirilgan marketing strategiyalari yoritilgan. Olingan natijalarga ko‘ra, texnologik vositalar, hissiy omillar va ijtimoiyyondashuvlar uyg‘unligi orqali mijozlar bilan uzoq muddatli aloqalarning mustahkamlanishi ta’minlanishi aniqlangan.

Keywords: mijoz sodiqligi; onlayn savdo; CRM tizimlari; ijtimoiy tarmoqlar; raqamli marketing; transformatsiya; mahalliy korxonalar. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:9:id:6988

DOI: 10.5281/zenodo.17195010

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