PSYCHOLOGY OF ADVERTISING AND METHODS OF INFLUENCING CONSUMERS

Najimova Baxtigul Abdilkasim Qizi and Ismailov Bakhyt Abdireymovich

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Understanding how advertising influences consumer psychology is essential for developing effective marketingstrategies. The study focuses on the psychological factors that shape consumer behavior and purchasing decisions. Itexplores how persuasion, emotions, visuals, colors, and cognitive biases affect consumers’ perception and response toadvertisements. The analysis also highlights the importance of pricing psychology and demonstrates how psychologicaltechniques can enhance brand trust and improve marketing effectiveness.

Keywords: advertising psychology; consumer behavior; psychological principles; persuasion; emotions; feelings; cognitive biases; consumer decision-making; pricing strategy (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:11666

DOI: 10.5281/zenodo.21427178

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