YASHIL IQTISODIYOT SHAROITIDA TO‘QIMACHILIK SANOATIDA MARKETINGNING INNOVATSION KONSEPSIYALARI

Olimjon Jumayev and Shoxsanam Axmedova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Mazkur maqolada to‘qimachilik sanoatida yashil marketingning o‘rni va istiqbollari tahlil qilingan. Tadqiqotdavomida ilmiy manbalar, xalqaro tashkilotlar hisobotlari hamda amaliy tajribalar o‘rganilib, ekologik xomashyo,organik paxta yetishtirish, qayta tiklanuvchi energiya manbalari, nol chiqindili ishlab chiqarish va ekologik sertifikatlashkabi yo‘nalishlarning samaradorligi baholandi. Miqdoriy va sifat tahlillar natijalari shuni ko‘rsatdiki, yashil marketingstrategiyalari korxonalarning raqobatbardoshligini oshirish, iste’molchilar ishonchini mustahkamlash va barqarorrivojlanishga erishishda muhim omil hisoblanadi. O‘zbekiston misolida ham ushbu strategiyalarni tatbiq etish bo‘yichaijobiy amaliyotlar kuzatilmoqda, biroq texnologik yangilanish, moliyaviy resurslar va normativ-huquqiy bazani kuchaytirishzaruriyati mavjud.

Keywords: yashil marketing; barqaror rivojlanish; to‘qimachilik sanoati; ekologik innovatsiya; organik paxta; qayta tiklanuvchi energiya (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:7624

DOI: 10.5281/zenodo.17543914

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