MODA SANOATIDA CRM TIZIMLARINI ELEKTRON SAVDO PLATFORMALARI BILAN UYG‘UNLASHTIRISHDAGI TO‘SIQLAR

Nafisa Xalilova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Bugungi raqamli davrda moda sanoati uchun mijoz bilan mustahkam aloqa brend muvaffaqiyatiningasosiy omillaridan biridir. Shu sababli ko‘plab brendlar CRM (Customer Relationship Management) tizimlariga murojaatqilmoqda. CRM orqali ular nafaqat mijozlar haqidagi ma’lumotlarni to‘playdi, balki shaxsiylashtirilgan takliflar va sodiqlikdasturlari orqali xaridor bilan uzoq muddatli aloqani ham shakllantiradi. Biroq bu tizimlarni elektron savdo platformalaribilan uyg‘unlashtirish jarayoni ko‘plab qiyinchiliklarni yuzaga keltirmoqda. Asosiy to‘siqlar qatoriga texnologik moslik,ma’lumotlarni real vaqt rejimida sinxronlashtirishdagi muammolar, integratsiya xarajatlari, malakali mutaxassislar tanqisligihamda mijoz tajribasidagi uzilishlar kiradi

Keywords: CRM; moda sanoati; elektron savdo; e-commerce; integratsiya; omnichannel; mijoz tajribasi; marketing; texnologik to‘siqlar; raqamli transformatsiya (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:7774

DOI: 10.5281/zenodo.17576781

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