MIJOZ VA BANK MUNOSABATLARINI MARKETING TAMOYILLARI ASOSIDA TARTIBGA SOLISH MEXANIZMINI TAKOMILLASHTIRISHNING NAZARIY ASOSLARI

Sevara Temirova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Ushbu maqolada bank sektorida mijoz va bank o‘rtasidagi munosabatlarni marketing tamoyillari asosidasamarali boshqarish mexanizmining nazariy asoslari tahlil qilingan. Tadqiqotda munosabatlar marketingi, ishonch–majburiyat nazariyasi hamda xizmat sifati modellari bank sohasiga integratsiya qilish masalalari ko‘rib chiqilgan.Metodologik jihatdan sistematik adabiyotlar tahlili va qiyosiy tahlil usullaridan foydalanilgan. CRM tizimlari hamda raqamlitexnologiyalarning uyg‘un integratsiyasi bank-mijoz munosabatlarini rivojlantirish va barqaror boshqarishda muhim omilsifatida asoslab berilgan

Keywords: munosabatlar marketingi; mijozlar bilan munosabatlarni boshqarish (CRM); xizmat sifati; bank sektori; mijozlar sadoqati; raqamli transformatsiya. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:9228

DOI: 10.5281/zenodo.18650085

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