BOZORNI SEGMENTATSIYALASHDA MARKETING TADQIQOTLARINING ROLI

Shoira Musayeva and Dilfuza Usmonova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 1

Abstract: Ushbu maqolada bozorni segmentatsiyalash jarayonida marketing tadqiqotlarining tutgan o‘rni va ahamiyatiyoritilgan. Tadqiqotda iste’molchilar xulq-atvorini o‘rganish, maqsadli segmentlarni aniqlash hamda samarali marketingstrategiyalarini shakllantirishda axborot va ma’lumotlarning roli tahlil qilingan. Shuningdek, bozorni segmentatsiyalashningasosiy mezonlari, zamonaviy yondashuvlari va ularning amaliy qo‘llanilish jihatlari ko‘rib chiqilgan

Keywords: marketing tadqiqotlari; bozorni segmentatsiyalash; iste’molchi xulq-atvori; maqsadli segment; bozor tahlili; pozitsiyalash; raqobatbardoshlik; marketing strategiyasi; demografik mezonlar; ma’lumotlar tahlili (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:1:id:8906

DOI: 10.5281/zenodo.18411361

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