FRANCHAYZING ASOSIDA FAOLIYAT YURITUVCHI KORXONALAR MAHSULOTLARINI XALQARO BOZORDA ILGARI SURISHDA MERCHANDAYZING DIZAYNI VA VIZUAL MARKETING YONDASHUVLARINING SAMARADORLIGINI BAHOLASH

Anvar Xodjayev

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 1

Abstract: Mazkur maqolada franchayzing asosida faoliyat yurituvchi korxonalar mahsulotlarini xalqaro bozorlardailgari surishda merchandayzing dizayni va vizual marketing yondashuvlarining samaradorligi ilmiy jihatdan tahlil qilingan.Tadqiqot davomida xalqaro ko‘rgazmalar va marketing tadbirlarida brendni samarali taqdim etishning asosiy omillari,jumladan vizual identifikatsiya, interaktiv texnologiyalar, stend dizayni hamda xodimlarning kommunikativ kompetensiyalarichuqur o‘rganilgan.Tadqiqotda Delphi va AHP usullari asosida ekspert baholari tahlil qilinib, merchandayzing elementlarining ustuvorlikdarajalari aniqlangan. Olingan natijalar vizual marketing vositalarini tizimli qo‘llash brend taniluvchanligini oshirish,mijozlar e’tiborini jalb qilish hamda xalqaro bozordagi raqobatbardoshlikni kuchaytirishda muhim ahamiyatga egaekanligini ko‘rsatdi.Tadqiqot yakunida franchayzing korxonalari uchun xalqaro marketing samaradorligini oshirishga qaratilgan strategiktavsiyalar ishlab chiqildi.

Keywords: franchayzing; merchandayzing; vizual marketing; brend identifikatsiyasi; xalqaro bozor; stend dizayni; interaktiv texnologiyalar; Delphi usuli; AHP tahlili; marketing strategiyasi (search for similar items in EconPapers)
Date: 2026
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DOI: 10.5281/zenodo.18879553

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