O‘ZBEKISTON TURIZM SANOATINING XALQARO RAQOBATBARDOSHLIGINI OSHIRISHDA STRATEGIK MARKETING TEXNOLOGIYALARIDAN FOYDALANISH

Shozoda Kobilova and Sarvar Isxakova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 2

Abstract: Maqolada O‘zbekiston turizm sanoatining jahon turistik bozoridagi raqobatbardoshligini oshirishmasalalari strategik marketing yondashuvlari asosida tadqiq etilgan. Tadqiqot jarayonida global turizm bozoridashakllanayotgan zamonaviy marketing konsepsiyalari, xususan, tajribalar iqtisodiyoti, destinatsiya marketingi va raqamlitransformatsiyaning turizm sohasiga ta’siri ilmiy jihatdan tahlil qilindi. PESTLE tahlili, Porterning raqobatbardoshlik rombiva 7P marketing-miks modellari asosida Samarqand viloyatining turistik salohiyati baholanib, mavjud tizimli muammolaraniqlandi. Tadqiqot natijalari asosida turistik mahsulotni diversifikatsiya qilish, hududiy brendingni shakllantirish va raqamlimarketing samaradorligini oshirishga qaratilgan amaliy tavsiyalar ishlab chiqildi

Keywords: strategik marketing; turizm raqobatbardoshligi; 7P marketing modeli; PESTLE tahlili; Porter rombi; raqamli transformatsiya; destinatsiya brendi; Samarqand; ziyorat turizmi (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:2:id:9156

DOI: 10.5281/zenodo.18618415

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