DON VA UN MAHSULOTLARI ISHLAB CHIQARISH KORXONALARIDA MARKETING FAOLIYATINI BOSHQARISHNING YEVROPA TAJRIBASI

Sanjarbek Boyjigitov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 2

Abstract: Mazkur maqolada don va un mahsulotlari ishlab chiqarish korxonalarida marketing faoliyatini boshqarishningYevropa tajribasi tahlil qilinadi hamda uni O‘zbekiston sharoitida qo‘llash imkoniyatlari asoslab beriladi. Tadqiqotdamarketing boshqaruvining institutsional asoslari, xususan European Union doirasidagi agrar siyosat hamda CommonAgricultural Policy mexanizmlari o‘rganildi. Shuningdek, sifat va xavfsizlik talablari, jumladan European Food SafetyAuthority standartlarining marketing samaradorligiga ta’siri tahlil qilindi. Natijada Yevropa modelining asosiy ustunliklari —strategik rejalashtirish, sertifikatlash, brending, segmentatsiya va logistika integratsiyasi — aniqlanib, O‘zbekiston uchunmoslashtirilgan amaliy takliflar ishlab chiqildi.

Keywords: don mahsulotlari; un sanoati; marketing boshqaruvi; Yevropa tajribasi; agrar siyosat; sertifikatlash; brending; eksport strategiyasi; raqobatbardoshlik (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:2:id:9273

DOI: 10.5281/zenodo.18700945

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