ZAMONAVIY MARKETING KONSEPSIYALARI ASOSIDA XIZMATLAR RAQOBATBARDOSHLIGINING USLUBIY JIHATLARI

Gulsaraxon Ostonaqulova and Zamira Fayzullayeva

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 4

Abstract: Ushbu maqolada zamonaviy marketing konsepsiyalari asosida xizmatlar raqobatbardoshligini oshirishning uslubiyjihatlari tahlil qilinadi. Global xizmatlar bozorida raqobatning kuchayishi sharoitida qiymat yaratish, mijoz tajribasi va raqamli transformatsiyaomillari o‘rganildi. O‘zbekiston misolida institutsional va bozor cheklovlari baholanib, amaliy takliflar ishlab chiqildi.

Keywords: xizmatlar bozori; raqobatbardoshlik; marketing konsepsiyalari; mijoz qiymati; raqamli transformatsiya; servis sifati; CX; innovatsion marketing (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:4:id:10143

DOI: 10.5281/zenodo.19761904

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