EXPLORATION OF TOURISM FLOW GENERATING IN SAMARKAND UNDER THE BACKGROUND OF DIGITAL ECONOMY

Jie Yang

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 4

Abstract: This article investigates the evolution and transformation of tourist flows in Samarkand,Uzbekistan, within the context of the dynamic digital economy. As a UNESCO World Heritage site and animportant stop on the ancient Silk Road, Samarkand has experienced a significant increase in tourist flow overthe past decade. We know next to nothing about how the dynamics of these tourism flows are being affectedby digital technologies. This study uses a mixed methods approach by integrating quantitative analysis onthe tourism data from 2015 to 2024 with qualitative information from its site participants, both operating and/or managing the local tourism sector. The result is that digital platforms, promotions on social media, andonline booking services have transformed the traffic of travel; these systems create new routes of transmissionand change the pattern of tourism propagation according to the seasons of the year. The studies we havecarried out contribute to the literature discussing the construction of digital tourism systems and offer practicalrecommendations for tourism decision makers and institutions of Samarkand. Such ideas can help them makeuse of digital tools for sustainable tourism growth

Keywords: Digital economy; Tourism flow generation; Samarkand; Sustainable tourism (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:4:id:10249

DOI: 10.5281/zenodo.19983016

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