CONSUMER TRUST IN UZBEKISTAN’S E-COMMERCE

Erkin Shavqiyev and Ulugmurodov Farkhod

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 5

Abstract: This article examines the formation of consumer trust in e-commerce platforms in Uzbekistan. The studyanalyzes the role of digital infrastructure, online marketplaces, payment systems, logistics, legal regulation, cybersecurityand platform transparency in strengthening confidence in digital transactions. The research uses comparative analysis,statistical interpretation, document analysis and a system approach. The findings show that Uzbekistan has achievedrapid growth in internet access and online trade, but the next stage of e-commerce development depends on strongerconsumer protection, reliable logistics, transparent platform rules and secure digital payments. The article argues thatconsumer trust is not only a behavioral factor, but also an economic mechanism that reduces transaction costs, expandsformal trade and supports digital market development.

Keywords: e-commerce; consumer trust; digital economy; Uzbekistan; online marketplaces; digital payments; logistics; cybersecurity; platform economy (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:5:id:10490

DOI: 10.5281/zenodo.20234984

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