XIZMAT KO‘RSATISH TIZIMINI BARQAROR RIVOJLANTIRISHDA XALQARO MARKETING STRATEGIYALARINING NAZARIY VA AMALIY JIHATLARI

Umid Otajanov and Naima Isakova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 5

Abstract: Xizmat ko‘rsatish tizimini barqaror rivojlantirishda xalqaro marketing strategiyalariningnazariy, metodologik va amaliy jihatlari kompleks tahlil qilingan. Xizmatlar sektorining global iqtisodiyotdagi o‘rnihamda barqaror rivojlanish konsepsiyasining marketing strategiyalari bilan integratsiyalashuv mexanizmlariyoritilgan. Tadqiqot jarayonida tizimli tahlil, qiyosiy yondashuv, empirik kuzatuv, ikkilamchi statistik ma’lumotlarnitahlil qilish va strategik marketing modellari qo‘llanilgan. Olingan natijalar xizmat ko‘rsatish sohasida raqamli,differensiallashgan va ekologik yo‘naltirilgan xalqaro marketing strategiyalaridan foydalanish barqaror iqtisodiyo‘sishni ta’minlash, raqobatbardoshlikni oshirish hamda iste’molchilar qoniqish darajasini yuksaltirishda muhimahamiyatga ega ekanligini ko‘rsatadi

Keywords: marketing; marketing strategiyasini boshqarish; xizmat ko‘rsatish sohasi; barqaror rivojlanish; xalqaro marketing strategiyalari; xizmatlar marketingi; global bozor; raqamli marketing; yashil marketing (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:5:id:11137

DOI: 10.5281/zenodo.20760646

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