SAVDO FAOLIYATIDA MIJOZ EHTIYOJLARINI ANIQLASH MEXANIZMLARI

Islom Mamatraimov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 6

Abstract: Mazkur maqolada zamonaviy raqobatbardosh savdo muhitida korxona va tashkilotlarningmuvaffaqiyatli faoliyati mijozlar ehtiyojlarini to‘g‘ri aniqlash hamda ularni qondirish darajasiga bevosita bog‘liqligiyoritilgan. Mijozlar ehtiyojlarini chuqur o‘rganish va ular asosida savdo strategiyalarini shakllantirish har birtashkilotning muhim vazifalaridan biriga aylanmoqda. Chunki zamonaviy iste’molchi nafaqat mahsulot yokixizmat sifati, balki ularning individual ehtiyojlariga mosligi, qulayligi va ko‘rsatilayotgan xizmat darajasiga hamkatta e’tibor qaratadi.Bugungi globallashuv jarayonida mijozlar ehtiyojlarini aniqlash va ularni samarali qondirish usullarimuntazam ravishda takomillashib bormoqda. Xalqaro tajribalar shuni ko‘rsatadiki, kompaniyalar o‘z mijozlaribilan mustahkam munosabatlar o‘rnatib, ularning ehtiyojlarini to‘g‘ri aniqlagan taqdirda bozordagi mavqeinimustahkamlab, raqobat ustunligiga erishadi. Mijozlar ehtiyojlarini aniqlash va qondirish savdo faoliyatiningbarcha bosqichlariga sezilarli ta’sir ko‘rsatadi

Keywords: mijoz ehtiyojlari; iste’molchi xohishi; tahlil; sintez; taqqoslash; kuzatish; statistik tahlil; iqtisodiy tahlil. (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:6:id:11074

DOI: 10.5281/zenodo.20733955

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