SAVDODA MARKETING TADQIQOTLARINING ZAMONAVIY TENDENSIYALARI

Dildora Jalalova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 6

Abstract: Ushbu maqolada savdo sohasida marketing tadqiqotlarining zamonaviy tendensiyalari,ularning rivojlanish yo‘nalishlari va amaliy ahamiyati tahlil qilinadi. Raqamli iqtisodiyot sharoitida iste’molchilarxulq-atvoridagi o‘zgarishlar, katta ma’lumotlar (Big Data), sun’iy intellekt hamda analitik platformalarningrivojlanishi marketing tadqiqotlari metodologiyasini sezilarli darajada takomillashtirmoqda. Tadqiqot davomidazamonaviy marketing tadqiqotlarida qo‘llanilayotgan innovatsion usullar, ularning afzalliklari va savdo korxonalarifaoliyatiga ta’siri o‘rganildi. Shuningdek, xalqaro tajriba tahlil qilinib, O‘zbekiston savdo korxonalarida marketingtadqiqotlarini takomillashtirish bo‘yicha amaliy tavsiyalar ishlab chiqildi.

Keywords: marketing tadqiqotlari; savdo; raqamli marketing; Big Data; sun’iy intellekt; iste’molchi xulqatvori; bozor tahlili. (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:6:id:11129

DOI: 10.5281/zenodo.20749042

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