NATIV BRENDING VOSITASI SIFATIDA UGC VA EGC: GLOBAL TENDENSIYALAR VA O‘ZBEKISTON BOZORIGA MOSLASHUV

Mahliyo Yuldasheva

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 6

Abstract: An’anaviy reklamaga nisbatan ishonchning pasayib borishi sharoitida foydalanuvchilartomonidan yaratilgan kontent (UGC) va xodimlar tomonidan yaratilgan kontentning (EGC) nativ brendingvositasi sifatidagi ahamiyati tahlil qilingan. O‘zbekistonning ta’lim sohasidagi brendlari misolida mazkuryondashuvlarning milliy bozor sharoitlariga moslashish xususiyatlari hamda iste’molchilar ishonchinishakllantirishdagi o‘rni yoritilgan

Keywords: UGC; EGC; nativ brending; raqamli marketing; xodimlar tomonidan yaratilgan kontent; ijtimoiy tarmoqlar; O‘zbekiston; iste’molchi ishonchi. (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:6:id:11235

DOI: 10.5281/zenodo.20784798

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