YASHIL MARKETING KONSEPSIYASINI RIVOJLANTIRISHDA ESG TAMOYILLARI VA ISO 50001 ENERGETIKA MENEJMENTI TIZIMINING INTEGRATSIYASI

K.A. Xaydarova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 6

Abstract: Bugungi kunda korxonalarda barqaror rivojlanishni ta’minlash, energiya resurslaridan samaralifoydalanish va ekologik mas’uliyatni kuchaytirish muhim ahamiyat kasb etmoqda. Iqlim o‘zgarishi hamda yashilmahsulotlarga bo‘lgan talabning ortishi marketing faoliyatida yangi yondashuvlarni talab etadi. Shu sharoitdaESG tamoyillari va ISO 50001 energetika menejmenti tizimining integratsiyasi korxonalarning ekologik hamdaenergetik samaradorligini oshirish, raqobatbardoshligini mustahkamlash va yashil brend imijini shakllantirishdamuhim omil bo‘lib xizmat qiladi.Mazkur maqolada ESG va ISO 50001 integratsiyasiga asoslangan yashil marketing konsepsiyasinirivojlantirishning konseptual modeli taklif etilgan bo‘lib, u energiya samaradorligi, ekologik va ijtimoiy ko‘rsatkichlarnimarketing strategiyalari bilan uyg‘unlashtirishga yo‘naltirilgan. Ushbu model korxonalarning barqaror rivojlanishinita’minlash, iste’molchilar ishonchini mustahkamlash va brend qiymatini oshirishga xizmat qiladi

Keywords: yashil marketing; ESG tamoyillari; ISO 50001; energetika menejmenti; barqaror rivojlanish; energiya samaradorligi; yashil brend; marketing strategiyasi; ekologik mas’uliyat; korporativ boshqaruv; yashil iqtisodiyot. (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:6:id:11338

DOI: 10.5281/zenodo.20835246

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