YENGIL SANOAT KORXONALARI FAOLIYATIDA MARKETING KOMMUNIKATSIYALARIDAN FOYDALANISHNI TAKOMILLASHTIRISH (Buxoro viloyati toʻqimachilik korxonalari misolida)

Bekzod Muxsinov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 6

Abstract: Maqolada yengil sanoat (toʻqimachilik) korxonalari faoliyatida marketing kommunikatsiyalaridanfoydalanishni takomillashtirish masalalari Buxoro viloyati misolida tahlil etilgan. Tahliliy davr 2025-yilgachayangilanib, viloyat yengil sanoati ishlab chiqarish dinamikasi, korxonalarning moliyaviy koʻrsatkichlari hamdamarketing xarajatlari va sof tushum oʻrtasidagi bogʻliqlik baholangan. Marketing xarajatlarining sof tushumgataʼsirini aniqlovchi yangilangan regressiya modeli (R² = 0,935) ishlab chiqilgan hamda tarmoq mahsulotlarisotuvining 2026–2030-yillarga prognozi asoslangan.

Keywords: marketing kommunikatsiyalari; integratsiyalashgan marketing kommunikatsiyasi; yengil sanoat; toʻqimachilik; reklama; kommunikatsiya samaradorligi; regressiya; prognoz. (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:6:id:11470

DOI: 10.5281/zenodo.21128420

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