Consumer behaviour analysis of hospitality students' evaluation and satisfaction with their universities

Jebril A. Alhelalat ()
Additional contact information
Jebril A. Alhelalat: Al-Hussein Bin Talal University, Petra College for Tourism and Archaeology, Ma'an, Jordan

Tourism and Hospitality Management, 2015, vol. 21, issue 2, 127-143

Abstract: Purpose – The research aims to study the students' pre and post evaluation of their hospitality education institutions considering a set of measures, in a consumer-decision making model. Methodology – Applying a survey method within a quantitative approach, the focus is to decide the most important factors in the student selection and experience. In order to analyze the students' evaluation, selection and satisfaction, a set of measures have been decided through a literature review; those are the university's location, educational environment, name and reputation, future career prospects, university's relationships, internal culture, reliability and communication, as well as its effect on students' satisfaction. Findings – The results revealed that students consider mainly the future career prospects, educational environment and name and reputation as the major selection criteria. Hence, hospitality education institutions should promote themselves based on these factors. This research focuses on a widely used decision making model, in the consumer behaviour, in evaluating alternatives based on specific factors. In addition, the study highlights the importance of university’s internal culture in students’ satisfaction. Originality – Given the importance of theoretical and practical learning, the strong links with industry and the reputation of the hospitality institution within the context of educational accreditation and industry recognition, hospitality students' evaluation and hospitality institutions' marketing to attract students is a topic of great value.

Keywords: consumer behaviour; decision making; choice criteria: customer satisfaction; hospitality education (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=220778 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tho:journl:v:21:y:2015:n:2:p:127-143

Access Statistics for this article

More articles in Tourism and Hospitality Management from University of Rijeka, Faculty of Tourism and Hospitality Management
Bibliographic data for series maintained by Ana Montan ( this e-mail address is bad, please contact ).