Determining behaviour intentions from the overall destination image and risk perception

Mohammad Shabib Khasawneh () and Ashraf Mohammad Alfandi ()
Additional contact information
Mohammad Shabib Khasawneh: Al-Balqa Aplllied University, Ajloun College Tourism Management Department Ajloun, Jordan
Ashraf Mohammad Alfandi: Irbid National University, Department of Tourism Management Near Nuaima Bridge, 21110 Irbid Jordan

Tourism and Hospitality Management, 2019, vol. 25, issue 2, 355-375

Abstract: Purpose – This study aims to examine the impact of perceived risks and the overall destination image on tourists' behavioural intentions. Design/Methodology/Approach – A questionnaire was prepared drawing from the scales in literature, and it was applied in a form of a self-administered questionnaire on European tourists who visited Jordan in 2018. Multiple regression analyses were applied to test the hypotheses on a data set of 339 completed questionnaires. Findings – The findings identified that two dimensions of perceived risks (financial risk and performance risk) had significant impact on the overall destination image and on tourists' behavioural intentions, however, physical, time, and socio-psychological perceived risks were neither important to the tourists' revisit intention nor to the overall image. Research limitation/implications – The findings solely reflect the perceived risks, the overall image, and behavioural intentions of the European tourists who visited Jordan. The focus should be placed on reducing implemented taxes on the touristic services and products in order to make Jordan more price competitive. The research originality – This study establishes an empirical relation between risk dimensions, overall image, and tourists' behavioural intentions; therefore, the findings have implications on tourism industry, especially for the key players in the Jordanian tourism board. It also serves as a reference to destinations with similar risk background.

Keywords: perceived risk; overall image; revisit intention; recommendation intention; European tourists; Jordan Journal: Tourism and Hospitality Management (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
https://hrcak.srce.hr/228420 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tho:journl:v:25:y:2019:n:2:p:355-375

DOI: 10.20867/thm.25.2.6

Access Statistics for this article

More articles in Tourism and Hospitality Management from University of Rijeka, Faculty of Tourism and Hospitality Management
Bibliographic data for series maintained by Ana Montan ( this e-mail address is bad, please contact ).