INVESTIGATING SPIRITUAL TOURISM EXPERIENCE QUALITY, DESTINATION IMAGE, AND LOYALTY: THE MEDIATING ROLE OF PERCEIVED SACREDNESS AND SUBJECTIVE WELLBEING

Fatchur Rohman, Ananda Sabil Hussein (), Raditha Hapsari and Dian Tamitiadini
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Fatchur Rohman: Professor, Universitas Brawijaya, Department of Management, MT. Haryono. No.165, Malang, Indonesia
Ananda Sabil Hussein: Universitas Brawijaya, Department of Management, MT. Haryono, No. 165, Malang, Indonesia
Raditha Hapsari: Universitas Brawijaya, Department of Management, MT. Haryono, No.165, Malang, Indonesia
Dian Tamitiadini: Universitas Brawijaya, Department of Communication Science, MT. Haryono, No. 165, Malang, Indonesia

Tourism and Hospitality Management, 2023, vol. 29, issue 1, 133-145

Abstract: Purpose – This study aims to ascertain the links between experience quality, destination image, subjective well-being, and perceived holiness, and their effects on Indonesian spiritual tourists’ loyalty.Design – This study was designed as descriptive and explanatory research to explain the relationship between the observed variables within the proposed model. Methodology – PLS analysis was used to analyze the data collected from 277 respondents. Findings – This study revealed that the most important indicators of tourist loyalty are the destination image and perceived sacredness. While experience quality does not have a direct influence on tourist loyalty, this study demonstrates that it does have a direct effect on subjective well-being. Destination image was also found to have a direct influence on subjective wellbeing and perceived sacredness. Furthermore, this study discovered that perceived sacredness has a considerable mediating influence on the effect of destination image on tourist loyalty. Originality of the research – This study develops a conceptual model to predict tourists’ loyalty in the context of spiritual tourism in Indonesia by combining the constructs of experience quality, destination image, subjective well-being, and perceived sacredness. Additionally, this study demonstrates the theoretical importance of perceived sacredness in mediating the influence of experience quality on tourists’ loyalty

Keywords: experience quality; destination image; perceived sacredness; subjective wellbeing; tourist loyalty; spiritual tourism (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:tho:journl:v:29:y:2023:n:1:p:133-145

DOI: 10.20867/thm.29.1.11

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