Brand personality and revisit intention: the mediating role of tourists’ self-image congruity

Duc Thang Nguyen (), Thi Thu Huong Nguyen (), Kieu Oanh Nguyen (), Thi Thanh Hang Pham () and Thu Huong Nguyen ()
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Duc Thang Nguyen: Faculty of Tourism at Dong A Technology University (East Asia University of Technology), Ha Noi, Vietnam
Thi Thu Huong Nguyen: VNU School of Interdisciplinary Studies, Vietnam National University, Hanoi, Vietnam
Kieu Oanh Nguyen: VNU School of Interdisciplinary Studies, Vietnam National University, Hanoi, Vietnam
Thi Thanh Hang Pham: VNU School of Interdisciplinary Studies, Vietnam National University, Hanoi, Vietnam
Thu Huong Nguyen: VNU School of Interdisciplinary Studies, Vietnam National University, Hanoi, Vietnam

Tourism and Hospitality Management, 2023, vol. 29, issue 2, 235-248

Keywords: brand personality; revisit intention; self-image congruity; tourism management; service marketing (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:tho:journl:v:29:y:2023:n:2:p:235-248

DOI: 10.20867/thm.29.2.8

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