ESSENTIALS OF ADVERTISING COMMUNICATION

Anisoara Pop and Mirela Dredetianu

Academica Science Journal, Economica Series, 2014, vol. 1, issue 4, 17-23

Abstract: Advertising communication achieves its persuasion purposes according to medium, product, urge, idiosyncrasies which students in economics and future businessmen should be aware about, whenever they intend to launch a new product on either the domestic or international market. Moreover, intercultural elements and gender issues need careful consideration if blunders are to be avoided in international advertising.

Keywords: communication; advertising classification; persuasion; gender; intercultural aspects (search for similar items in EconPapers)
Date: 2014
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