THE IMPORTANCE OF PRODUCT DISPLAY IN THE ACTIVITY OF MERCHANDIZING

Diana Cozma Matei and Raluca Nitescu

Academica Science Journal, Economica Series, 2013, vol. 2, issue 3, 64-70

Abstract: Merchandising is considered to be an instrument of marketing plan, instrument applied to the sales point. Manufacturers always sought to intervene for: insuring a good visibility of their products, avoiding stock ruptures, obtaining information on sales and favoring advertising campaigns. To obtain a high productivity of space, the retailer seek to maximize the space destined for sales activities. Therefore, organizing the shop and the product space of sale are very important in marketing.

Keywords: linear management; store organization; product presentation; the organization of space presentation (search for similar items in EconPapers)
Date: 2013
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