Taking the Moral High Ground?: The Reduction of Private Car Usage Through a Sense of Obligation

David Broadstock, Alan Collins, Adam Cox, Neil Ferguson and Lee Woods

Journal of Transport Economics and Policy, 2020, vol. 54, issue 3, 177--198

Abstract: This study investigates the extent to which a sense of moral pressure to reduce car usage is influenced by household decisions about vehicle use. There is a higher probability of feeling moral pressure among those driving more, those driving larger vehicles, and those using more fuel-efficient vehicles. This moral pressure is found to decrease for households with higher income and households further away from a city centre. Results suggest that there is room to shape transport policies to focus on those households that feel less moral pressure in reducing use of personal automotive vehicles.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:tpe:jtecpo:2020:54:3:177--198

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