The Next 4 Billion

Allen L. Hammond, William J. Kramer, Robert S. Katz, Julia T. Tran and Courtland Walker
Additional contact information
Allen L. Hammond: Vice President for Innovation and Special Projects at WRI, and also Director of the Development Through Enterprise Project.
William J. Kramer: Deputy Director of Development Through Enterprise.
Robert S. Katz: Research Analysts with Development Through Enterprise, and are principal analysts of household survey data for "The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid."
Julia T. Tran: Research Analysts with Development Through Enterprise, and are principal analysts of household survey data for "The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid."
Courtland Walker: Research Analysts with Development Through Enterprise, and are principal analysts of household survey data for "The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid."

Innovations: Technology, Governance, Globalization, 2007, vol. 2, issue 1-2, 147-158

Date: 2007
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