Hyper-Local Content Is Key—Especially Social Media: A Cross-Country Comparison of Mobile Content in Brazil, China, India, and Nigeria

Marco Veremis
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Marco Veremis: Marco Veremis is CEO and co-founder of Upstream, and has been Chairman of the Board since 2002. As an experienced marketing strategist at Grey Advertising, McCann-Ericsson, and DDB in London, Marco developed global and pan-European communications strategies for brands such as Nestlé, Coca-Cola, Sony, and SmithKline Beecham.

Innovations: Technology, Governance, Globalization, 2014, vol. 9, issue 3-4, 97-101

JEL-codes: L26 (search for similar items in EconPapers)
Date: 2014
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