Television and Divorce: Evidence from Brazilian Novelas

Alberto Chong and Eliana La Ferrara

Journal of the European Economic Association, 2009, vol. 7, issue 2-3, 458-468

Abstract: In this paper we study the link between television and divorce in Brazil. We exploit variation in the timing of availability of the signal of Rede Globo-the network that had a virtual monopoly on telenovelas in the country-across municipal areas. Using three rounds of census data (1970, 1980, and 1991) and controlling for area fixed effects and for time-varying characteristics, we find that the share of women who are separated or divorced increases significantly after the Globo signal becomes available. The effect is robust to controlling for potential determinants of Globo's entry strategy and is stronger for relatively smaller areas, where the signal reaches a higher fraction of the population. (JEL: O1, J12, N36) (c) 2009 by the European Economic Association.

JEL-codes: J12 N36 O1 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (120)

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