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Creativity Under Fire: The Effects of Competition on Creative Production

Daniel Gross

The Review of Economics and Statistics, 2020, vol. 102, issue 3, 583-599

Abstract: Though fundamental to innovation and essential to many industries and occupations, individual creativity has received limited attention as an economic behavior and has historically proven difficult to study. This paper studies the incentive effects of competition on individuals' creative production. Using a sample of commercial logo design competitions and a novel, content-based measure of originality, I find that intensifying competition induces agents to produce original, untested ideas over tweaking their earlier work, but heavy competition drives them to stop investing altogether. The results yield lessons for the management of creative workers and the implementation of competitive procurement mechanisms for innovation.

Date: 2020
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Citations: View citations in EconPapers (12)

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Working Paper: Creativity Under Fire: The Effects of Competition on Creative Production (2018) Downloads
Working Paper: Creativity Under Fire: The Effects of Competition on Creative Production (2018) Downloads
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The Review of Economics and Statistics is currently edited by Pierre Azoulay, Olivier Coibion, Will Dobbie, Raymond Fisman, Benjamin R. Handel, Brian A. Jacob, Kareen Rozen, Xiaoxia Shi, Tavneet Suri and Yi Xu

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