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How Do Risk Perceptions Respond to Information? The Case of Radon

V. Smith and F Reed Johnson

The Review of Economics and Statistics, 1988, vol. 70, issue 1, 1-8

Abstract: A specialized survey of Maine households' responses to information about the risks associate d with radon concentrations in their homes and water supplies was use d to evaluate how they form risk perceptions. The findings support a modified form of a Bayesian learning model to describe how individual s used the information to revise their risk perceptions. Moreover, in dividuals who took some mitigating actions reported lower risk percep tions after that action. The overall results are potentially importan t to the use of information programs as policy instruments for risk r eduction because they indicate that new information can affect risk p erceptions in a systematic way. Copyright 1988 by MIT Press.

Date: 1988
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