Economics at your fingertips  

E-business and its Application in Conditions of Central European Market

Naci Tolga Saruc, Peter Dorcak and František Pollák

Quality Innovation Prosperity, 2013, vol. 17, issue 1

Abstract: Aim of this paper is highlighting possibilities in effective utilization of Information and Communication Technologies for supporting entrepreneurship (e-business) for Small and Medium enterprises. The core research carried on for duration of twelve months covered analysis and following presentation of possibilities of practical utilization of e-business applications. Furthermore research was oriented towards innovative forms of marketing communication in Real Corporation conducting business in Central European market. Analyzing data on collected findings can add value towards gaining a significant competitive advantage in form of better understanding of real facts influencing entrepreneurship in principle. This can lead consequently to positive influence on corporate effectiveness in the environment of Small and Medium enterprises.

Keywords: marketing; e-business; internet; quality (search for similar items in EconPapers)
JEL-codes: Z (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Quality Innovation Prosperity is currently edited by Kristina Zgodavova

More articles in Quality Innovation Prosperity from Technical University of Košice, Department of integrated management
Series data maintained by Matus Horvath ().

Page updated 2017-09-29
Handle: RePEc:tuk:qipqip:v:17:y:2013:i:1:2