USER-DRIVEN INNOVATION: TOWARDS A NEW INNOVATION PARADIGM

Slavica Rocheska (), Olivera Kostoska (), Marjan Angeleski () and Gjorgji Mancheski ()
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Slavica Rocheska: Faculty of Economics, Prilep
Olivera Kostoska: Faculty of Economics, Prilep
Marjan Angeleski: Faculty of Economics, Prilep
Gjorgji Mancheski: Faculty of Economics, Prilep

Economic Review: Journal of Economics and Business, 2014, vol. 12, issue 1, 31-41

Abstract: The holistic approach to innovation includes establishing a wide range of interactions among different actors which implies development and expansion of methods, approaches and tools for improving the innovation. This paper analyzes the impact of customers and users on promoting innovation of companies. In this context, the authors advocate different methods and approaches for establishing interactions between the customer and the company and for providing the customer involvement in the process of innovation. Therefore, the paper aims at presenting an analytical overview of the methods and tools by which users influence companies’ process of innovation. It will also propose a conceptual framework as regards the user involvement in different stages of the innovation process.

Keywords: User-driven innovation tools and methods; innovation process; customer input (search for similar items in EconPapers)
JEL-codes: O30 O31 (search for similar items in EconPapers)
Date: 2014
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