Promoting the effectiveness of Social Economy Organisations: a proposal based on identity management

Promoción de la efectividad de las Organizaciones de Economía Social: Una propuesta basada en la gestión de la identidad

Francisco G. Nunes (francisco.nunes@iscte-iul.pt), Luis Manuel Dias Martins (l.martins@iscte-iul.pt) and Albino Lopes (alopes@iscsp.ulisboa.pt)
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Francisco G. Nunes: ISCTE-IUL, BRU-IUL Instituto Universitário de Lisboa, Portugal. Bussines Research Unit.
Luis Manuel Dias Martins: ISCTE-IUL, BRU-IUL Instituto Universitário de Lisboa, Portugal. Bussines Research Unit.
Albino Lopes: ISCSP. Instituto Superior Ciências Sociais e Políticas da Universidade de Lisboa, Portugal.

REVESCO: Revista de estudios cooperativos, 2020, issue 135, e69180

Abstract: In this article, we propose that social economy organisations (SEOs) can improve their effectiveness if their leaders create a strategy for the management of organisational identity, that is, if they get involved in identity work. After placing the mission at the core of the effectiveness of SEOs, we identified four main focuses of identity work that we see as fundamental to promote the performance of these organisations: a) identity as a lens and as a compass; b) identity as a resource; c) management of multiple identities; d) identity as source of identification. We end with the suggestion of SEOs leaders' development practices that, by emphasizing these four lines of identity work, take advantage of organisational identity, a valuable asset to be used by all those who place the collective benefit above all other income obtained through organised action.

Keywords: Social Economy; Organisational Effectiveness; Organisational Identity; Identity Work; Leadership; Economía Social; Efectividad Organizacional; Identidad Organizacional; Identidad Laboral; Liderazgo (search for similar items in EconPapers)
JEL-codes: B55 L31 O35 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ucm:reveco:y:2020:i:135:p:e69180

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DOI: 10.5209/REVE.69180

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