Journal of the Association for Consumer Research

2016 - 2025

From University of Chicago Press
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Volume 10, issue 1, 2025

Moral Motives in Consumption pp. 1 - 10

Shreyans Goenka, Sankar Sen and Manoj Thomas

The Moral Compass of Identity: Ethical Predispositions Predict the Importance Consumers Ascribe to Their Group and Individual Identities pp. 11 - 23

Jayant Nasa, Jeffrey D. Rotman, Kathryn R. Mercurio, Mark G. Staton and Andrea Vocino

Fate, Forgiveness, and Brands: How Karmic Beliefs Impact Consumer Responses toward Transgressing Brands pp. 24 - 35

Khue (Kylie) Vo and Yuna Choe

Morality and Continuity Authenticity Trade-offs in the Removal of Unethical Founders pp. 36 - 46

Lan Anh N. Ton, Rosanna K. Smith and Julio Sevilla

Acting Immorally to Self-Enhance: The Role of Diagnostic Self-Deception pp. 47 - 57

Sara Loughran Dommer

Knowledge, Morality, and the Appeal of Counterfeit Luxury Goods pp. 58 - 70

Ludovica Cesareo and Silvia Bellezza

Moral Wiggle Room through Ambiguity as a Foot in the Door: Can We Tap into Consumers’ (Illusions of) Prosociality for Good? pp. 71 - 81

Shoshana Segal and Geeta Menon

In Touch with Those in Need: How Touchscreen Devices Lead Consumers to Support Social Causes pp. 82 - 93

Aekyoung Kim, Hyojin Lee and Saerom Lee

From Sinners to Saints: How Redemption Stories Motivate Charitable Giving pp. 94 - 106

Eric Levy, Rishad Habib, Katherine White and Karl Aquino

Hidden Commitments and Future Opportunities: Implicit Moral Philosophies in Consumer Psychology pp. 107 - 117

Cait Lamberton, Martin P. Fritze, Ed Love, Amit Bhattacharjee, Philip Fernbach and Corey Cusimano

Volume 9, issue 4, 2024

Conflict, Radical Imagination, and Strategic Coalition Paradigms of Consumer Movements and Activism pp. 357 - 366

Jay M. Handelman and Henri A. Weijo

Strategic Interactions in Consumer Politics: Lessons from the Sociology of Social Movements pp. 367 - 377

James M. Jasper and Brayden G King

Media Censorship and Consumer Identity pp. 378 - 389

Polina Landgraf and Tami Kim

Front and Center: When Influencer Allyship Messages Empower the Disadvantaged pp. 390 - 402

Edith Shalev, Sarit Moldovan and Aronté M. Bennett

The Three Musketeers? The Roles of Authenticity, Justice, and Empathy in Consumer Responses to Brand-Issue Incongruence pp. 403 - 414

Serwaa Karikari, Michael A. Callow and Xingxing Zu

Why Consumers Boycott More Than Buycott: The Role of Perceived Instrumentality and Self-Enhancement pp. 415 - 426

Andy Li, Amna Kirmani and Rosellina Ferraro

Social Tipping Games: Experimental Paradigms for Studying Consumer Movements pp. 427 - 440

Žan Mlakar, Jan Willem Bolderdijk, Hans Risselada, Bob M. Fennis, Mengbin Ye, Lorenzo Zino and Ming Cao

Positioning Emotional Frictions within Socially Complicit Barriers to Social Change pp. 441 - 451

Paul Henry

Mobilizing for Cash-in-Use: Addressing the Gap in Neoliberalism Caused by Disruptive Innovations pp. 452 - 466

Pia A. Albinsson and Spencer M. Ross

Volume 9, issue 3, 2024

Being Human in the Age of AI pp. 235 - 240

Stefano Puntoni and Klaus Wertenbroch

How Artificial Intelligence Constrains the Human Experience pp. 241 - 256

Ana Valenzuela, Stefano Puntoni, Donna Hoffman, Noah Castelo, Julian De Freitas, Berkeley Dietvorst, Christian Hildebrand, Young Eun Huh, Robert Meyer, Miriam E. Sweeney, Sanaz Talaifar, Geoff Tomaino and Klaus Wertenbroch

Demographic Pricing in the Digital Age: Assessing Fairness Perceptions in Algorithmic versus Human-Based Price Discrimination pp. 257 - 268

Nofar Duani, Alixandra Barasch and Vicki Morwitz

Acceptance of Automated Vehicles Is Lower for Self than Others pp. 269 - 281

Stuti Agarwal, Julian De Freitas, Anya Ragnhildstveit and Carey K. Morewedge

Exploration and Exploitation in Consumer Automation: Visualizing IoT Interactions with Topological Data Analysis pp. 282 - 294

Thomas P. Novak and Donna L. Hoffman

The Effect of Variety in Past Consumption on Openness to Personalized Recommendation Services pp. 295 - 305

Sonia Seung-Eun Kim and Donald R. Lehmann

Prediction by Replication: People Prefer Prediction Algorithms That Replicate the Event Being Predicted pp. 306 - 318

Lin Fei and Berkeley Dietvorst

The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective pp. 319 - 331

Umair Usman, TaeWoo Kim, Aaron Garvey and Adam Duhachek

Imperfectly Human: The Humanizing Potential of (Corrected) Errors in Text-Based Communication pp. 332 - 343

Shirley Bluvstein, Xuan Zhao, Alixandra Barasch and Juliana Schroeder

Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice from AI Coaches pp. 344 - 356

Yue Zhang, Mirjam A. Tuk and Anne-Kathrin Klesse

Volume 9, issue 2, 2024

Understanding the Past and Preparing for Tomorrow: Children and Adolescent Consumer Behavior Insights from Research in Our Field pp. 107 - 118

Deborah Roedder John, Cornelia (Connie) Pechmann and Lan Nguyen Chaplin

The Effects of Social Media Consumption on Adolescent Psychological Well-Being pp. 119 - 130

Elena Fumagalli, L. J. Shrum and Tina M. Lowrey

Neurodevelopmental Theories of Adolescent Decision Making: Overview and Implications for Consumer Behavior pp. 131 - 142

Elizabeth Beard, Vinod Venkatraman and Jason Chein

We’re on the Rise: How Social Movements Support Youth Well-Being pp. 143 - 154

Melissa G. Bublitz, Jennifer Edson Escalas, Lama Lteif, Gia Nardini, Laura A. Peracchio, Tracy Rank-Christman and Sophia Woodrow

Leveraging the Social World: A Recipe for Moving the Study of Children and Food Forward pp. 155 - 166

Margaret Echelbarger and Michal Maimaran

Mathematics Is Good for the Mind and Body: Children Make Better Food Choices after Solving Math Problems pp. 167 - 177

Mikyoung Lim, Annika Abell, Courtney Szocs and Dipayan Biswas

Impoverished Children and Consumption Adequacy pp. 178 - 186

Ronald Paul Hill and Sarah Mady

Priming Young Minds: The Appeal of Gambling Advertising to Children and Young People pp. 187 - 199

Raffaello Rossi and Agnes Nairn

Differential Effects of Parental Psychological Control on Boys’ versus Girls’ Smoking Development pp. 200 - 215

Zhiyong Yang

Facilitating Relationship-Building Online for Positive Adolescent Development pp. 216 - 226

Arianna R. Uhalde, Katherine M. Ross and Benjamin J. Houltberg

Educating for Adolescent Well-Being: Is It Time for Marketplace Literacy? pp. 227 - 234

Wendy Attaya Boland, Sonya A. Grier and Paul M. Connell

Volume 9, issue 1, 2024

Connecting the Plot Points: How Consumers Use and Respond to Narratives pp. 1 - 8

Anne Hamby and Jennifer Edson Escalas

We Will Rise: How Stories Unite Social Movements pp. 9 - 20

Melissa G. Bublitz, Samantha N. N. Cross, Lama Lteif, Gia Nardini, Laura A. Peracchio, Tracy Rank-Christman and Sophia Woodrow

When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections? pp. 21 - 31

Sydni Fomas Do, Martin Reimann, Alberto López and Raquel Castaño

Transported through Time: The Narrative Processing of Experiential Purchases pp. 32 - 45

Iñigo Gallo, Jennifer Edson Escalas and Sanjay Sood

(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative Ads pp. 46 - 57

Matthias Glaser, Yung Kyun Choi and Hans Baumgartner

Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements pp. 58 - 70

Rebecca Krause-Galoni and Derek D. Rucker

Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage pp. 71 - 82

Nathanael S. Martin, Noah VanBergen, T. Andrew Poehlman and Rashmi Adaval

Intimate Transportation: The Persuasive Role of Personal Narratives in Online Reviews pp. 83 - 94

Ana Valenzuela and Maria Galli

Narrative Agency pp. 95 - 105

Tom van Laer and Davide C. Orazi

Volume 8, issue 4, 2023

Consumer Financial Decision Making: Where We’ve Been and Where We’re Going pp. 365 - 372

Abigail B. Sussman, Hal E. Hershfield and Oded Netzer

Commentary: Advancing Applied Behavioral Science with Larger and Longer Field Partnerships pp. 373 - 375

William Mailer

Commentary: Behavioral Finance: Investing Is Just the Beginning pp. 376 - 377

Christine Benz

Subjective Knowledge Differences within Couples Predict Influence over Shared Financial Decisions pp. 378 - 389

Jenny G. Olson and Scott I. Rick

Scarcity and Predictability of Income over Time: Experimental Games as a Way to Study Consumption Smoothing pp. 390 - 402

Heather Barry Kappes, Rebecca Campbell and Andriy Ivchenko

“I’ll Have What She’s Having”: Neighborhood Social Interactions Lead to Policy Spillovers pp. 403 - 415

Avni Shah and W. Ben McCartney

A Picture Is Worth a Thousand Dollars: Visual Aids Promote Investor Decisions pp. 416 - 428

Brian Scholl, Adam W. Craig and Alycia Chin

When Financial Platforms Become Gamified, Consumers’ Risk Preferences Change pp. 429 - 440

Christoph Hüller, Martin Reimann and Caleb Warren

Trickle Down Spending: The Role of Income Inequality on Gift Spending Decisions pp. 441 - 451

Max Alberhasky and Andrew D. Gershoff

Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget pp. 452 - 464

Christopher J. Bechler, Szu-chi Huang and Joshua I. Morris

Volume 8, issue 3, 2023

Reducing Emissions across the Consumption Cycle and an Agenda for Future Research on Consumers and Climate Change: Introduction to the Special Issue on Climate Change pp. 237 - 242

Karen Page Winterich, Rebecca Walker Reczek and Bryan Bollinger

Commentary: A Behavioral Perspective on Climate Inaction pp. 243 - 245

Robert H. Frank

Commentary: Consumer Perspective on the Impact of Climate Change and Planetary Health pp. 246 - 250

Steve French

How Does Knowledge Translation Involving (Non)Humans Influence the Adoption of Climate Change Solutions? The Case of Nature-Dependent Prosumers pp. 251 - 263

Andres Barrios, Laurel Steinfield, Samuelson Appau, Roland Gau and Charlene A. Dadzie

Forgot Your Bottle or Bag Again? How Well-Placed Reminder Cues Can Help Consumers Build Sustainable Habits pp. 264 - 275

Eleanor Putnam-Farr, Ravi Dhar, Margaret Gorlin, Jane Upritchard, Michelle Hatzis and Michiel Bakker

Does Reframing Fund Carbon Emissions to Increase Their Personal Relevance Boost Investment in Sustainable Funds? Evidence from a Discrete Choice Conjoint Experimental Design pp. 276 - 289

Joe J. Gladstone, Jake W. Reynolds and Jairo Ramos

Making Prosocial Social: The Effectiveness of Social Proof for Energy Conservation Using Social Media pp. 290 - 300

Bryan Bollinger, Kenneth Gillingham and Kelley Gullo Wight

Driving Sustainable Food Choices: How to Craft an Effective Sustainability Labeling System pp. 301 - 313

Paul E. Stillman, Anna Gavrieli, Jane Upritchard, Chavanne Hanson, Treeny Ahmed, Jonathan Kaplan, Ravi Dhar and Michiel Bakker

Examining the Effects of Carbon Emission Information on Restaurant Menu Items: Differential Effects of Positive Icons, Negative Icons, and Numeric Disclosures on Consumer Perceptions and Restaurant Evaluations pp. 314 - 326

Garrett Rybak, Daniel Villanova, Scot Burton and Christopher Berry

Born to Be Sustainable: Consumers’ Response toward Luxury Products That Are Born versus Reborn Sustainable pp. 327 - 338

Inbar Sani-Elia, Dikla Perez and Amir Grinstein

The Effects of Item Dirtiness on Disposal Decisions pp. 339 - 350

Grant E. Donnelly, Christian Blanco, Calvin Spanbauer and Sara L. Stienecker

“Recycle Me!” Product Anthropomorphism Can Increase Recycling Behavior pp. 351 - 363

Alisa Y. Wu, Maayan S. Malter and Gita Venkataramani Johar

Volume 8, issue 2, 2023

Reflection, Resilience, Rebound: Consumer Coping with the Pandemic pp. 121 - 129

Xiaoyan Deng, Xiaojing Yang, Yuwei Jiang and Selin A. Malkoc

Synchronized Scheduling: Choosing to Experience Different Events in Different Places at the Same Time as Others pp. 130 - 141

Franklin Shaddy, Yanping Tu and Ayelet Fishbach

Friends Interrupted: How Reunions after Social Separation Motivate Physically Transformative Consumer Behavior pp. 142 - 152

Carter Morgan, Cait Lamberton, Rebecca Walker Reczek and Claudia Townsend

Choosing Backgrounds for Success: The Role of Videoconference Backgrounds in Self-Presentation pp. 153 - 164

Feyzan Karabulut, Sarah G. Moore and Paul R. Messinger

Consumer Pandemic Coping: A Stage Model of COVID-19 Response pp. 165 - 175

Jean Zhang and On Amir

Covid Time: How Quarantine Affects Feelings of Elapsed Time pp. 176 - 186

Minju Han, Guy Voichek and Gal Zauberman

The Pursuit of the Solitary pp. 187 - 194

Mark J. Kay, Sophie A. Kay, Fiona Cheetham and Haiyan Hu

Inequality, Stress, and Obesity: Socioeconomic Disparities in the Short- and Long-Term Effects of the COVID-19 Pandemic pp. 195 - 206

Maria Langlois and Pierre Chandon

Ending Hunger: How COVID-19 Revealed a Path to Food Access for All pp. 207 - 219

Melissa G. Bublitz, Katherine M. Du, Jonathan Hansen, Elizabeth G. Miller and Laura A. Peracchio

Exploring Consumer Responses to COVID-19: Meaning Making, Cohort Effects, and Consumer Rebound pp. 220 - 234

Martin Mende, Dhruv Grewal, Abhijit Guha, Kusum Ailawadi, Anne Roggeveen, Maura L. Scott, Aric Rindfleisch, Koen Pauwels and Barbara Kahn

Retraction pp. 235 - 235

Eugene Y. Chan, Gavin Northey and Sylvie Borau

Volume 8, issue 1, 2023

Fulfilling Jerome’s Legacy pp. 1 - 7

Samantha N. N. Cross and Stephanie Dellande

In the Back of the Bus: Racialized High-Risk Consumption and Sickle Cell Disease pp. 8 - 20

Lez Trujillo-Torres and Benét DeBerry-Spence

Racial Regard and Black Consumers’ Responses to Stigmatized-Identity Cues pp. 21 - 32

Tracy Rank-Christman and David Wooten

Racial Disparities in the Sharing Economy: Evidence from More Than 100,000 Airbnb Hosts across 14 Countries pp. 33 - 46

Bastian Jaeger and Willem W. A. Sleegers

I’m Only Human? The Role of Racial Stereotypes, Humanness, and Satisfaction in Transactions with Anthropomorphic Sales Bots pp. 47 - 58

Nicole Davis, Nils Olsen, Vanessa G. Perry, Marcus M. Stewart and Tiffany B. White

Delegitimizing Racialized Brands pp. 59 - 71

Ela Veresiu

Calculators for Women: When Identity-Based Appeals Alienate Consumers pp. 72 - 82

Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John

Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation pp. 83 - 94

Nathalie Spielmann, Susan Dobscha and L. J. Shrum

A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace pp. 95 - 106

Cristina Galalae, Eva Kipnis, Charles C. Cui, Emma Johnson, Tana Licsandru, Lizette Vorster, Catherine Demangeot, Shauna Kearney, Carlo Mari, Verónica Martín Ruiz, Chris Pullig and Tyrha M. Lindsey-Warren

Moving beyond Perceptions: Examining Service Disparities among Consumers pp. 107 - 119

Sterling A. Bone, Glenn L. Christensen, Jerome D. Williams, Samantha N. N. Cross and Stephanie Dellande