The Journal of Business

1928 - 2006

From University of Chicago Press
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The 'Payoff' Period of Direct Foreign Investment By the United States Automotive Industry pp. 395-409: G E Makinen
Determinants of Professional Income Among Recent Recipients of Natural Science Doctorates pp. 410-18: A G Holtmann and Alan E Bayer
The Effect of Consumer Knowledge and Bargaining Strength on Final Selling Price: A Case Study pp. 419-26: Primeaux, Walter J,
Quarterly Data, Sort-Rank Routines, and Security Evaluation pp. 427-38: Henry A Latane, O Maurice Joy and Charles P Jones
The Consideration of Economies in Merger Cases pp. 439-47: Raymond Jackson
The Alphabet and Price as Independent Variables: A Note on the Price: Quality Question pp. 448-51: J Douglas McConnell
The Subsidy Problem in Hospital Insurance: A Proposal pp. 452-56: Joseph Newhouse and Vincent Taylor
The Application Potential of Integer Programming pp. 457-67: Barry E Cushing
Optimal Allocation of Competitive Marketing Efforts: An Empirical Study pp. 468-84: Jean-Jacques Lambin

Marketing Simulations: Review and Prospects pp. 237-95: Philip Kotler and Randall L Schultz
Labor Organizations as Employers: 'Unions-Within-Unions' pp. 296-316: David I Shair
The Profitability of Corporate Mergers pp. 317-27: Thomas F Hogarty
The Measurement of Market Similarity for Securities under Uncertainty pp. 328-40: Nancy Jacob
Choices with Risk: Beyond the Mean and Variance pp. 341-53: Clayton P Alderfer and Bierman, Harold,
A Computer-Controlled Experiment in Consumer Behavior pp. 354-72: G David Hughes and Philippe A Naert

Some Studies of Variability of Returns on Investments in Common Stocks pp. 99-134: Lawrence Fisher and James H Lorie
The Search for the Consumer Innovator pp. 135-40: Louis E Boone
Automation, Size, and the Locus of Decision Making: The Cascade Effect pp. 141-51: S R Klatzky
Portfolio Theory: A Step Toward Its Practical Application pp. 152-73: Marshall E Blume
Does Listing Increase the Market Price of Common Stocks? pp. 174-80: Richard W Furst
Efficient Portfolio Selection with Quadratic and Cubic Utility pp. 181-89: Giora Hanoch and Haim Levy
A Study of Consumers' Cognitive Structure for Cigarette Brands pp. 190-204: David Klahr
The Alphabet as an Independent Variable: A Reply to J. Douglas McConnell pp. 205-09: Peter Peacock and Harry L Davis
Wages and the Cost of Search pp. 210-16: Phillip Nelson
Reply to Phillip Nelson's Comment pp. 217: Joseph C Ullman

The Business Outlook for 1970: The Cost of Restoring Stability pp. 1-5: Beryl W Sprinkel
1970 Forecast of Gross National Product, Consumer Spending, Saving, and Housing pp. 6-9: Irving Schweiger
Post-Offering Experience of Companies Going Public pp. 10-18: J Michael Brown
The Decline of the Franchised Dealer in the Automobile Repair Market pp. 19-30: Robert W Crandall
An Analysis of Poverty: A Suggested Methodology pp. 31-43: John J McCall
The Management of Department of Defense Laser Research Contracts pp. 44-55: Davis, William A, and Edward B Roberts
'Chicago Banking': Additional Comment pp. 56-59: R Rodney Pakonen
The Predictive Content of First-Quarter Earnings Reports pp. 60-62: Victor Niederhoffer
Return of Strawman pp. 63-65: Green, David, and Joel E Segall

Validity of the Product Life Cycle pp. 385-400: Rolando Polli and Victor Cook
The Impacts of the Vietnam War on Defense Spending: A Simulation Approach pp. 401-15: Harvey Galper
Consumer Search, Role Enactment, and Market Efficiency pp. 416-38: Louis P Bucklin
Common Stock Perception and Preference: An Application of Multidimensional Scaling pp. 439-57: Paul E Green and Arun Maheshwari
An Application of Peak-Load Pricing pp. 458-76: Donald N De Salvia
The Dilemma of "Integrated" Advertising pp. 477-96: Arnold M Barban

Unemployment Levels among Nonwhite Teen-agers pp. 265-76: Lowell E Gallaway
Entrepreneurship, Profit, and Limits on Firm Size pp. 277-81: Morris Silver and Richard Auster
An Empirical Study on Optimizing Advertising Policy pp. 282-92: Kendrick B Melrose
The Determination of Profit Rates in "Oligopolistic Industries." pp. 293-301: David R Kamerschen
Rates of Return on Common Stock pp. 302-16: Eugene F Brigham and James L Pappas
A Note on "The Value Line Contest: A Test of the Predictability of Stock-Price Changes." pp. 317-20: Warren H Hausman
A pp. 321-25: Myles M Dryden
Stock Price and Economic Indexes for Generating Efficient Portfolios pp. 326-36: Keith V Smith
A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection pp. 337-63: Frank M Bass, E A Pessemier and D J Tigert

The Expected Utility Hypothesis and the Selection of Optimal Deductibles for a Given Insurance Policy pp. 143-51: John P Gould
Borrowing from the Behavioral Sciences pp. 152-61: Joe Kent Kerby
Perceived Risk, Information Processing, and Consumer Behavior: A Review Article pp. 162-66: Francesco M Nicosia
Risk, The Pricing of Capital Assets, and the Evaluation of Investment Portfolios pp. 167-247: Michael Jensen

The Business Outlook for 1969: Moving toward Economic Stability pp. 1-6: Beryl W Sprinkel
1969 Forecast of Gross National Product, Consumer Spending, Saving, and Housing pp. 7-11: Irving Schweiger
Current International Economic Policy Issues pp. 12-21: Harry G Johnson
A Statistical Estimation of Commercial Bank Profitability pp. 22-35: John A Haslem
The M.B.A. Education Myth pp. 42-49: Herbert Grubel
The Extent and Characteristics of Racially Integrated Housing in the United States pp. 50-92: Seymour Sudman, Norman M Bradburn and Galen Gockel
Network Television Pricing: A Comment pp. 93-103: William N Leonard
Tonypandy once Again pp. 104-12: David M Blank