Fusiones horizontales de empresas y estrategias de diferenciación de producto

José Méndez Naya ()

Estudios de Economia, 2017, vol. 44, issue 2 Year 2017, 173-184

Abstract: Taking as a reference a simple oligopoly model with differentiated products, in which there are three firms, the purpose of this paper is to complement the existing literature on mergers by proving that the traditional merger paradox can be avoided by assuming that, after the merger, the merging firms increase the existing bilateral product differentiation. In this context, it is proved that a merger could be welfare enhancing by increasing both consumers surplus and merging and non merging firms profits.

Keywords: Horizontal mergers; product differentiation; welfare (search for similar items in EconPapers)
JEL-codes: L00 L13 L20 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:udc:esteco:v:44:y:2017:i:2:p:173-184

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