Internet and E-Marketing Technology

Katarina Ceran () and Milos Stevic ()
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Katarina Ceran: Megatrend University Belgrad
Milos Stevic: Health Center Pozarevac

Analele Universitatii "Eftimie Murgu" Resita Fascicola de Inginerie, 2009, vol. 1, issue XVI, 43-52

Abstract: Traffic on the Internet is growing so rapidly that many companies have troubles in maintaining pace with the demands of visitors of their Web site. One of the most important usage of the Internet is, of course, in electronic business. Internet is consisted of computer and communication technologies, and makes our work easier, because the information are becoming permanent and easily accessible, wherever they are in the world, which provides easy and afordable international presentation for individuals. This significantly changes the ways of conducting business. Is the site easy to use, if the site works properly, which are the standards for online customer service, how to deliver physical products, and the like, is a key issue in e-marketing, ie. how to achieve customer satisfaction with the usage of e-marketing.

Keywords: Internet; Web marketing; e-marketing; organization (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2009
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